End+Graphic.gif

IBM: The Future of AI is Open

IBM x vox.com

 

This marks the third consecutive year of IBM’s collaboration with Vox to create bespoke designs, with each iteration becoming increasingly sophisticated and nuanced in its thematic depth. For this year’s project, the art direction took a fresh approach, focusing on visualizing the mechanical intricacies of AI programs. I sought to reflect this complexity throughout the design process, ensuring that every detail aligned with the theme. The motion and transitions between scenes were crafted to flow seamlessly, utilizing vectored gradients to symbolize the smooth, dynamic process by which AI systems develop and filter information.

The Creative Team

Art Director: Ashlie Juarbe

Motion Designer: Jorge Lugo, Melissa Peralta, Julieta Toban

Executive Producer: Roberto Dumé

Video Editor: Patrick Ng