IBM x vox.com
This marks the third consecutive year of IBM’s collaboration with Vox to create bespoke designs, with each iteration becoming increasingly sophisticated and nuanced in its thematic depth. For this year’s project, the art direction took a fresh approach, focusing on visualizing the mechanical intricacies of AI programs. I sought to reflect this complexity throughout the design process, ensuring that every detail aligned with the theme. The motion and transitions between scenes were crafted to flow seamlessly, utilizing vectored gradients to symbolize the smooth, dynamic process by which AI systems develop and filter information.
The Creative Team
Art Director: Ashlie Juarbe
Motion Designer: Jorge Lugo, Melissa Peralta, Julieta Toban
Executive Producer: Roberto Dumé
Video Editor: Patrick Ng