the ALLstate foundation x vox.com
In its third consecutive year, The Allstate Foundation, in collaboration with Hello Sunshine, partnered with Vox to create powerful content aimed at raising awareness about domestic abuse. I had the privilege of contributing to the campaign by art directing two videos: one addressing the racial wage gap and the other focusing on financial domestic abuse. In the financial abuse video I worked alongside Iveta Karpathyova, who designed all the beautiful rotoscoped scenes within the video.
Given the sensitive nature of the subject matter, the animation had to carefully emphasize the story's key messages without overpowering them. While the tone was serious, I aimed to maintain an uplifting energy, steering the focus toward the hopeful core of the message.
The Creative Team
Art Director: Ashlie Juarbe
Motion Designer: Louis Hamwey
Executive Producer: Daniel Littlewood
Rotoscope Designer: Iveta Karpathyova