the ALLstate foundation x vox.com
In its third consecutive year, The Allstate Foundation, in collaboration with Hello Sunshine, partnered with Vox to create powerful content aimed at raising awareness about racial wage disparities. I developed a visual style that balanced simplicity with sophistication, effectively conveying the complex concepts of the video while maintaining clarity and impact.
Due to the sensitive nature of the subject matter, the animation needed to highlight the key messages without overshadowing them. Although the tone was serious, I worked to maintain an uplifting energy that kept the focus on the hopeful essence of the message.
The Creative Team
Art Director: Ashlie Juarbe
Motion Designer: Louis Hamwey
Executive Producer: Daniel Littlewood