OnRunning

onrunning

 

This Explainer Studio x On Running video revolves heavily around the sensation produced This Explainer Studio x On Running video revolves heavily around the sensation produced during an endurance run. Playing into that psychedelic reaction, the stylistic approach takes on a 1970s artistic look and feel with its colors and vector based designs. Bold imagery and textures inspired by the print techniques of the 70s ephemera was woven into the video.

The Creative Team

Producer: Roberto Dume

Art Direction & Design: Ashlie Juarbe

Motion Designer: Louis Hamwey

Here is the Vox article.